Analyst, Measurement & Attribution

Analyst, Measurement & Attribution

Workplace Type: Hybrid (Vancouver, BC or Austin, TX)

Reporting To: Director, Franchise Analytics

Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions.

Impact: You will support marketing investment decisions by translating modeling outputs into clear insights. You will connect data across channels to inform budget allocation and improve performance.

Responsibilities

• Run marketing mix modeling analyses to support budget decisions
• Deliver insights and validate outputs with business teams
• Combine modeling outputs with first-party and channel data
• Partner with media teams to support ROI target setting
• Support experimentation roadmap to improve model accuracy
• Contribute to insight storytelling for market...