Area Sales Manager

BASIC FUNCTION

The Foodservice (Area Sales) Manager leads the growth, management, and development of the foodservice segment. The role creates and executes strategic plans to expand the company’s presence in foodservice markets, builds and nurtures relationships with key clients (hotels, QSRs, fine‑dining restaurants, buffets, cafés/bistros, and government institutions), and provides sales leadership, coaching, market analysis, product development, and operational oversight to achieve the channel’s revenue and volume targets.

DUTIES AND RESPONSIBILITIES

• Responsible for the volume and revenue objectives of the foodservice channel in Greater Manila Area.
• Monitor sales performance, set targets, define KPIs, and produce regular growth-metric reports.
• Develop and implement short- and long-term strategies to grow the foodservice footprint in North and South Luzon.