Job Description
Job Overview
Nanyang Business School competes with top business schools worldwide to attract top talents from diverse backgrounds to join its graduate programmes. The Assistant Manager plays an important role in implementing activities related to brand awareness and positioning, marketing, administering admissions processes, and achieving the enrolment goals of assigned programmes. He/She reports to the Manager of Graduate Studies and collaborates closely with the other team members in the Marketing, Recruitment, and Admissions functions.
Key Responsibilities- Strategic Marketing: Assist in developing a dynamic marketing plan for the new master's degree programme to achieve recruitment objectives; manage campaigns across country-specific channels and platforms; track effectiveness of local and global campaigns; monitor key performance indicators; manage marketing agencies’ performance; generate marketing analytics reports; gather strategic market ins...
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