Job Description
Job Description
Play your part in our team succeeding
You be the key point of Membership & Personalization team (CRM) to unlock CRM program to drive captivating between consumer and brand in order to impact consumer LTV not by just daily operation but also driving strategic CRM pilots and initiatives! Join us to deliver impactful and powerful LEGO member experience online and offline and digging consumer truth via data analytics.
Core Responsibilities：
- Be responsible for LEGO Membership Mechanics and benefits, mainly including LEGO Membership Loyalty Program and benefits
- Take the lead role as brand Membership mechanics and benefits work closely with cross function team from planning to execution on LEGO Membership Loyalty Program.
- As the key contact person to work with Product team to develop digital product to meet the LEGO Membership Loyalty Program needs.
- Co-bran...
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