Assistant vice president - mass products

Role Purpose
Responsible for Cards Product Management and developing New Alliances / embedded Partnerships. This role will also be responsible for tracking New Card Sales & implementing projects / contests to increase New Card Sales.
Role Accountability
Manage the existing premium card partnerships which includes tracking and managing partner expectations
Create long term strategic embedded partnerships to enhance value proposition for their respective products
Evaluate product value proposition continuously which includes extensive industry benchmarking and engaging with various research firms
Conceptualize and enhance value proposition of existing products while ensuring the competitive edge and with focus on evolving customer needs
Manage tracking, reporting new card sales and implementing projects
Liaison with partners for increase in new card sales
Decide upon Product Positioning, Sales, and Branding & Communication strategy inoculation with other teams<...