Associate Creative Director (FMCG)

The Associate Creative Director (Copy-Based) is a pivotal creative leader responsible for elevating the verbal identity and strategic messaging across client accounts. Reporting to an Executive Creative Director or Creative Director, you will lead the development of compelling narratives, powerful concepts, and impactful copy that resonates with audiences and drives business results. You will mentor and inspire a team of copywriters, ensuring all creative output is strategically sound, impeccably crafted, and consistently delivers on VML's standard of creative excellence. This role demands a master storyteller, a strategic thinker, and a hands‑on writer who can articulate a vision and bring it to life through words across all media.

Key Responsibilities

• Conceptual Leadership: Lead the ideation and development of breakthrough creative concepts, campaign platforms, and strategic narratives from a copy-first perspective.
• Copy Excellence & Cr...