Job Description
As a key member of the UGG PR team, the Associate PR Manager will support the PR Manager in developing and executing integrated PR strategies to further elevate the brand influence across fashion, lifestyle, and youth culture. This role needs to be independently worked with PR agency to communication with key stakeholders such as routine manage media and KOL relations, PR seeding, sample management, brand events, content collaborations, and crisis communications support, while guiding PR agency to ensure consistent brand messaging, sustained voice, and premium brand image.
This role should be able to generate creative content from PR perspective for other communication channels to adapt and extend. Needs to support line manager for brand relevant event proposal and execution and media co-op. Should be passion to the brand, to be very well organized and result oriented.
30% PR Strategy & Planning
• Participate in annual/quarterly PR strategy development, translating b...
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