Job Description
Research and Strategy Translate business priorities and keyword clusters into briefs with hypotheses, sources, interview targets, and desired outcomes. Primary research: interview internal experts and clients; summarize findings with pullquotes and data points. Secondary research: use credible sources, statistics, and laws, with proper attribution. Creation and Execution Longform SEO articles, landing pages, case studies, brochures and onepagers, RFP and proposal copy, email drips, LinkedIn posts, and shortvideo scripts. Iterate content for persona and buyerjourney stage: Awareness, Consideration, Decision. Write in both Arabic and English with audienceappropriate tone. Package designer briefs for static and motion assets; review storyboards and cuts. Distribution and Optimization Tailor for LinkedIn Company, leadership profiles, website, blog, email, proposals, and webinars. A/B test hooks, headlines, subject lines, and CTAs. Track performance, report insights, and reoptimize monthly....
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