B2B Marketing Manager (Hands-on)

T3RA Logistics, a leading freight brokerage company, is seeking a results-driven B2B Marketing Manager to spearhead our our marketing initiatives. This role focuses on designing and executing cold email campaigns to generate Marketing Qualified Leads (MQLs) and engaging existing leads to convert them into Sales Qualified Leads (SQLs). The ideal candidate will be highly accountable, detail-oriented, and possess deep knowledge of B2B email marketing strategies and logistics industry dynamics.

Key Responsibilities:

• Cold Email Campaigns: Design, develop, and execute targeted cold email campaigns to thousands of B2B leads, crafting compelling messaging to generate high-quality MQLs.
• Lead Engagement: Create and manage email nurturing sequences to engage existing leads, building trust and moving them through the funnel to convert into SQLs.
• Content Creation: Write persuasive, industry-specific email copy, including subject lines, body c...