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Base Management Analyst at Vodafone

📍 Confidential • Ghana, Ghana, Ghana • Posted June 17, 2026

Full-Time Posted June 17, 2026
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Job Description

The Base Management Analyst is the role that ideates and drives initiatives and actions that drive high performance on all customer retention, churn and loyalty KPIs for the Vodafone Fixed Business. The key objective of the role is to increase customer retention and loyalty as well as to reduce churn through the efficient and innovative application of resources, including stakeholder relationships.

Job Responsibility

  • Responsible for understanding and communicating on the health of the customer database

  • Strategic Planning of all retention and loyalty campaigns to deliver against customer KPIs

  • Manage customer segmentation and set KPIs accordingly

  • Responsible for the ongoing analysis and interpretation of trends in the Customer Base to drive insights and actions

  • Full ownership of all customer engagement channels (including e-mail marketing planning and execution) to drive stickiness and to increase campaign a...

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