BI Expert, Digital Analytics

Job Description_reporting to the Senior Director, Analytics and Data, the role contributes to designing and evolving digital analytics data solutions, leveraging Google Analytics (GA4) data to support marketing initiatives, the customer experience, and the performance of web and mobile platforms.

Responsibilities

• Design and deploy data pipelines (batch and streaming) to collect, transform, and integrate analytics data (GA4) into the data warehouse.
• Structure, model, and document data (GA4 event model) to facilitate analysis and visualization.
• Work closely with the digital performance analyst to ensure optimal configuration of tools (Google Analytics, GTM).
• Participate in implementing tracking solutions and advertising pixels (Meta, TikTok, Snapchat, Floodlight, etc.).
• Understand business needs and propose scalable BI solutions aligned with best practices.
• Contribute to strategic recommendations regarding data and t...