Job Description
Take on a pivotal role at BMO as a Manager of Journey Optimization in Toronto with a hybrid work model for a 16-month contract. Lead the development of customer-centric campaign strategies that drive engagement and effectiveness.
In this position, you'll craft strategies that translate journey roadmaps into actionable campaigns. Key responsibilities include defining targeting rules and refining segmentation approaches to maximize customer outreach. Collaborating across departments, you will also manage performance metrics to optimize campaigns and achieve business success.
Key Responsibilities:
• Translate journey objectives into targeted campaign strategies
• Define segmentation approaches and audience targeting rules
• Partner with teams to enhance customer experience
• Oversee KPIs and identify optimization opportunities
• Lead data-driven test-and-learn initiatives
Requirements:
• 4–7 years in campaign strategy or marketing
• Experience in data-driven ...
In this position, you'll craft strategies that translate journey roadmaps into actionable campaigns. Key responsibilities include defining targeting rules and refining segmentation approaches to maximize customer outreach. Collaborating across departments, you will also manage performance metrics to optimize campaigns and achieve business success.
Key Responsibilities:
• Translate journey objectives into targeted campaign strategies
• Define segmentation approaches and audience targeting rules
• Partner with teams to enhance customer experience
• Oversee KPIs and identify optimization opportunities
• Lead data-driven test-and-learn initiatives
Requirements:
• 4–7 years in campaign strategy or marketing
• Experience in data-driven ...
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