Job Description
Description
Brand Manager– HeinzFrito andBase Tomato Products
Heinz is theNo. 1global brand at Kraft Heinz – and ourbase tomato products are one of the fastest‑growing parts of the Benelux businessgrowing penetration to26.6% (+7.3ppts in 3 years). The next phase of growth will not come from doing more of the same. It requires sharper strategy choices, bolder brand building, andclearer understanding of how consumer habits are changing.
The primary objective of this role is to grow Heinz Frito penetration and deliver total Base Tomato Products (BTP) value growthin2026 across the Netherlands and Belgium.That is why we are looking for a Brand Manager who is ready to take full ownership of the Heinz Frito & Base Tomato portfolio in the Benelux and shape its next chapter.
If you enjoy working in a high‑paced environment where ownership, accountability, and impact truly matter, this role is for you.
The role
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