Brand Manager

Senior Marketing & Brand Manager
On-site | Taguig

Job Summary:

The Senior Marketing & Brand Manager leads the overall brand strategy, marketing direction, and execution across B2B and B2C segments, driving strong market presence, customer engagement, and commercial growth. This role oversees Marketing, CRM, and alignment with Sales Learning & Development to ensure cohesive, data-driven brand and customer strategies.

Key Responsibilities:

• Serve as brand steward, ensuring consistent brand identity, positioning, and messaging across all channels in line with brand guidelines.
• Develop and execute integrated short- and long-term marketing strategies aligned with revenue and growth objectives.
• Lead go-to-market plans, multi-channel campaigns, and customer engagement initiatives across digital, retail, trade, e-commerce, and partnerships.
• Oversee CRM strategy, including acquisition, retention, loyalty, l...