Job Description
Key Responsibilities
- Lead brand development initiatives, including brand strategy, architecture, positioning, and identity development.
- Manage brand governance activities and ensure alignment with approved brand standards.
- Develop and implement brand guidelines, toolkits, and governance frameworks.
- Lead and manage the Brand Ambassador Programme across entities.
- Review Out-of-Home (OOH) advertising and ensure compliance with brand standards.
- Act as the primary point of contact for brand advisory and stakeholder engagement.
- Oversee the development and management of branded merchandise, corporate gifts, and promotional assets.
- Bachelor's degree in Marketing, Branding, Communications, Business Administration, or a related field.
- Experience in brand management, brand strategy, marketing, or corporate communications.
- Strong stakeholder management and pro...
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