Job Description
2 Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.What You Will OwnQualified lead targets and pipeline contribution from marketingTeam direction and weekly prioritiesIdeal Customer Profile definition and content strategy approvalChannel strategy and budget prioritization across inbound and outboundBudget allocation across channelsMarketing analytics and attributionHiring and building the marketing teamOutbound marketing strategy and execution oversightEmail nurture strategyMark...
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