Campaign Planning Specialist

Job Description

Campaign Planning Specialist oversees the development of strategic campaign concepts, ensuring alignment with business objectives and market trends. Alongside the entire Campaign Planning team, you will drive the Consumer Business marketing calendar and provide foundational guidance for seamless campaign execution.

Responsibilities

• Campaign Strategy: Develop and refine campaign concepts that align with business objectives, customer insights, and market opportunities.
• Marketing Calendar Management: Own the annual and quarterly marketing calendar, ensuring visibility and alignment across all stakeholders.
• Stakeholder Collaboration: Act as the bridge between business units (e.g., Product, VAS, CVM) and execution teams (e.g., Brand, Digital, Sales) translating business goals into actionable GTM campaign frameworks.
• Market and Competition Analysis: Conduct reviews of competitor activities, mystery shopping...