CBG OEM product marketing

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Job Description:

About the Role:

We are seeking experienced Portfolio Marketing to lead the entire lifecycle of our flagship Scotchgard protective material portfolio. You will be deeply involved in market strategy development, portfolio optimization, new product development, and launch execution to drive business growth and market share. This role requires deep industry insight, exceptional strategic marketing skills, and strong cross-functional collaboration.

Key Responsibilities:

1. Market & Product Strategy: Conduct in-depth analysis of market trends, competition, and customer needs in protective material. Develop and execute portfolio strategy. Define market requir...