Channel Marketing Lead

Job Description – Trade Marketing Manager

Primary Purpose of the Role

Develop regional marketing plans, in alignment with brand guidelines & national channel program of the key

strategic brands and measure the performance volume & brand health. Implement and evaluate both trade and

consumer promotions for the priority channels on time and within budget in order to maximize the return on

investment

Responsibilities

- Develop and implement off-premises trade solutions with retailers to gain market share and track sales

executions and results

- Collaborate with the sales team in the development of key trade customers through the formulation and

implementation of account strategies and plans to maximize volume and share performance.

- Identify the right POC & execute the brand assets and measure the growth

- Interacting with internal & external stakehold...