Job Description
Commercial Excellence & Multichannel CRM Manager
Position within Abbott’s Nutrition division. Located in Madrid, Spain.
Responsibilities
- CRM & Multichannel Strategy: define and execute the CRM Multichannel strategy aligned with commercial and brand priorities; own the CRM vision, roadmap, and value realization; design customer‑centric engagement models across field force, remote, and digital channels; ensure CRM is the backbone of commercial execution and decision‑making.
- Multichannel Customer Engagement & Orchestration: define multichannel engagement frameworks, channel roles, and interaction rules; enable personalized engagement models by customer segment and behavior; leverage analytics and AI to optimize channel mix, sequencing, and engagement intensity; translate insights into clear guidance for field and marketing teams.
- Data, Analytics & AI: own commercial insights generation from CRM, BI, and market data; develop dashboards ...
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