Consumer Brand Manager (Digital & Consumer-Focused)

Our well-established client in the pharmaceutical industry has a vacancy available for a Consumer Brand Manager (Digital & Consumer-Focused) based at the Parktown office.

Main Purpose of Job

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures that the company's brands connect with end-users across the entire customer journey, driving brand awareness, loyalty, and market share.

Key Performance Areas

• Consumer Marketing Strategy
  • Develop consumer campaigns across digital, social, and traditional media.
  • Translate brand strategy into compelling consumer messages.
  • Lead influencer marketing, PR, and pharmacy activations.
• Digital Marketing & Insights
  • Own digital platforms: content calendars...