Content and Social Lead (hands-on; London based, semi-remote)

Content and Social Lead (hands‑on; London based, semi‑remote)

Your mission: build Hēdoïne’s social presence into a recognizable editorial universe that fuels growth across Instagram and TikTok.

We care less about the perfect CV and more about talent, taste, and output. If you’re ready to own the channel end‑to‑end and build something that scales globally, this is your arena - and an unusually high‑ownership opportunity.

In this role, you’ll own the content system across Instagram and TikTok, ensuring consistent pillar mix, unmistakable brand codes, and high‑volume execution without diluting the brand.

Key Responsibilities

Editorial strategy and pillar governance

• Build brand identity and direction and ensure the brand stays specific
• Own our communication pillars and enforce the weekly mix for IG and TikTok
• Translate brand DNA into clear, repeatable content rules and visual codes
• Maintain a li...