Content Specialist

We are looking for a creative and digitally savvy Content Specialist to join our marketing team. This role will be responsible for planning, creating, and executing engaging content across social media and digital platforms to strengthen brand presence, increase audience engagement, and support marketing campaigns.

The ideal candidate is passionate about beauty and lifestyle trends, understands social media culture, and is able to translate brand objectives into impactful content strategies.

Key Responsibilities

• Develop and execute content strategies aligned with brand and campaign objectives.
• Create engaging content for social media platforms including TikTok, Instagram, XHS, and other digital channels.
• Plan monthly content calendars and coordinate content scheduling.
• Work closely with internal teams, designers, KOL/influencer teams, and external agencies to ensure content consistency.
• Write compelling captions, scr...