Content Strategist with Alberta Blue Cross

Become a key player at Alberta Blue Cross as a Content Strategist, leveraging your skills in content creation to amplify brand presence and lead generation in a hybrid work model.
Alberta Blue Cross is actively searching for a Content Specialist on a temporary 12-month basis to elevate our marketing initiatives. Reporting to the Team Manager, this role requires you to plan, write, and disseminate relevant content that aligns with audience needs and business objectives. A focus on integrated strategies will drive your efforts in various formats, enhancing our outreach and effectiveness.
Key Responsibilities:
• Define content goals in collaboration with design and digital teams
• Develop audience-focused content strategies and manage oversight
• Optimize content while maintaining brand voice and standards
• Measure success with CMS and analytics assessments
• Proofread and edit content to ensure high quality
Requirements:
• Bachelor’s degree in journalism or a ...