COPY WRITER

Duties & Responsibilities

Content Creation & Copywriting:

• Write clear, persuasive, appetising, and original copy for digital and print media, including websites, blogs, social media, ads and product descriptions.
• Adapt brand voice and tone for different audiences and platforms while maintaining consistency.
• Craft compelling headlines, taglines, and calls-to-action (CTAs) to maximise engagement.
• Research industry trends, competitors, and target audience preferences to inform content strategy.

Editing & Proofreading:

• Review and edit content for grammar, clarity, accuracy, and SEO optimisation.
• Ensure all copy aligns with brand guidelines and marketing objectives.
• Collaborate with designers to ensure text and visuals complement each other.

Collaboration & Strategy:

• Work closely with the marketing, design, and Fresh Food teams t...