CRM Lead

Job Title: CRM Lead Healthcare Marketing

Location: Mumbai

Experience: 8 10 years

Reporting To: Head of Marketing & Brand

Role Overview

We are looking for a CRM Lead to drive end-to-end customer lifecycle management

across our healthcare network. This role will own CRM strategy, execution, and

performance, with a strong focus on patient acquisition, engagement, retention, and

lifetime value. The ideal candidate combines marketing acumen with data-driven

decision-making and hands-on CRM platform expertise.

Key Responsibilities

1. CRM Strategy & Lifecycle Management

Define and implement CRM strategy across patient lifecycle: acquisition,

onboarding, engagement, retention, and reactivation

Design targeted journeys for key cohorts (OPD, IPD, chronic care, preventive

health, etc.)

Drive personalization at scale using segmentatio...