CRM Lead (W/M/D)

CLM Lead (m/f/d)

Berlin · Full-time

The role

Own the customer lifecycle marketing at every. You define the strategy, lead the team, and ship the work that turns first-time customers into long-term subscribers across all our markets.

A senior, hands-on leadership role with direct founder access and a clear mandate to build.

What you'll own

• Lifecycle marketing strategy end-to-end: onboarding, consumption activation, reorder cadence, churn prevention, win-back, loyalty.


• The CRM system: segmentation, flow architecture, A/B testing, multi-channel execution across email, SMS, WhatsApp, and physical mail.


• AI in execution: predictive models for timing, channel, and content; smart segmentation; AI-assisted design, copy, and translation. You treat AI as craft, not slideware.


• The team: two Senior CRM Man...