CRM, Marketing Automation & Reporting Specialist

CRM, Marketing Automation & Reporting Specialist

Description

You will be responsible for designing, implementing, and optimizing automated communication flows across the entire customer journey, ensuring a consistent and personalized experience for both buyers and sellers.

You will also act as the Marketing department’s reference point for CRM, data, KPIs, and reporting, working closely with Operations, Sales, and Data teams to support decision-making through actionable insights.

Responsibilities

CRM, funnels & customer journey

Define and document buyer and seller funnels in collaboration with Operations and Sales teams.

Identify friction points and improvement opportunities across each stage of the funnel.

Design and optimize end-to-end customer journeys across all client segments.

Marketing automation

Build and manage automated workflows to:

Keep clients informed in rea...