Job Description
On-site - Quezon City 3-5 Yrs Exp Bachelor Full-time
Job Description
Employee Recognition and Rewards
Performance Bonus
Government Mandated Benefits
Key Responsibilities
- SMS Strategy & Calendar – Plan, build, and maintain a weekly and monthly SMS campaign calendar aligned with casino and sportsbook promotions.
- Campaign Setup & Execution – Launch scheduled and trigger-based SMS campaigns (e.g. bonus reminders, churn reactivation, inactivity nudges).
- Segmentation & Targeting – Use behavior, transaction data, and player cohorts (e.g. VIPs, new depositors, high churn risk) to drive tailored messaging.
- Copy Development – Collaborate with Creatives and Product teams to develop high-converting, brand-aligned SMS copy.
- Performance Monitoring – Track delivery, CTR, opt-outs, conversion lift, and campaign costs using internal dashboards or telco tools.
- Tech & Vendor Coordination ...
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