Job Description
Your Mission & Impact
As a Customer Segmentation & Performance Lead, you will play a key role in defining how integral marketing strategies are built and measured in a complex B2B environment. You will shape customer segmentation, buying journeys, and performance frameworks that directly influence business growth and commercial decisions across multiple markets.
What We’re Looking For
- +5 years of experience in B2B marketing, growth strategy, marketing performance, or analytics‑driven roles.
- Proven experience in customer segmentation, ICP definition, and persona development.
- Strong understanding of B2B funnels, demand generation, and long sales cycles.
- Experience defining performance metrics, KPIs, and ROI proxies in complex environments.
- Familiarity with data‑driven marketing, CDP concepts, or marketing analytics.
- Experience working in cross‑functional and international environments.
- Full professi...
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