Job Description
JOB DETAILS
Mine and analyse data to drive optimization and improvement of product development, marketing techniques and business strategies
Use predictive modeling to increase and optimize customer experience, revenue generation, ad targeting and other business outcomes
Formulate queries and extract data from database to perform analysis for business development
Coordinate with cross functional teams to implement models and monitor outcome
Campaign tracking and optimizing (email, push, in app etc)
Conduct customer behaviour studies to provide insight into consumer behaviour
Manage and provide insights for growth programs as ideated by strategy team
Ideate and trace KPIs
Conduct funnel analysis and A/B testing and optimize results
CTR and CVR improvement ownership based on analysis
Identify trends in consumer behaviour and providing insights for bonus, cashback and discount schemes
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