Digital Analytics Architect – Adobe Experience Platform (AEP)

Role: Digital Analytics Architect – Adobe Experience Platform (AEP)

Location: Pan India

Experience: 10+ Years

Immediate Joiners Only

Role Type: Hands-on Individual Contributo

r
Key Responsibiliti

esDigital Analytics Architecture & AEP Foundati

• onArchitect and implement a scalable digital analytics platform using Adobe Experience Platform (AEP
• ).Define and evolve analytics reference architecture to support omnichannel and real-time use case
• s.Drive adoption of Customer Journey Analytics (CJA) for cross-channel insight

s.Instrumentation, Web SDK & Datalay

• erDesign and implement Adobe Web SDK instrumentation and event strategie
• s.Own a clean, scalable, greenfield datalayer aligned to Adobe XDM standard
• s.Ensure accurate tracking across journeys, authentication flows, funnels, and conversion...