Digital Customer Engagement Executive

Requirements

• Strong analytical skills
• Ability to interpret customer behaviour, engagement signals and transactional data
• Ability to build meaningful audience segments using behavioural, demographic and purchase data
• Confidence producing insights that influence targeting, content strategy, retention and customer value growth
• Experience planning, building and deploying CRM campaigns
• Experience across email, SMS, app push or other digital channels
• Comfortable running test‑and‑learn approaches, including A/B testing and multivariate testing where relevant
• Understanding of automated lifecycle journeys, including onboarding, reactivation and retention workflows
• Understanding of personalisation principles and customer‑level KPIs
• Ability to support relevant communications across channels
• Experience supporting dynamic content, data‑driven recommendations and targeted customer journeys <...