Digital Marketing Executive

Key Responsibilities Develop and implement digital marketing campaigns across multiple channels including SEO, SEM, social media, email, and display advertising. Manage and optimize paid campaigns on Google Ads, LinkedIn, Meta, and other digital platforms. Collaborate with internal teams to create engaging content for digital assets such as blogs, case studies, and landing pages. Monitor and analyze campaign performance metrics using analytics tools like Google Analytics and SEMrush. Drive marketing automation and lead nurturing strategies through CRM and email tools. Oversee website optimization and ensure consistent brand messaging across all digital channels. Research market trends, competitor activities, and customer insights to refine marketing strategies. Manage digital marketing budgets, vendor relationships, and ROI reporting.