Job Description
Key Responsibilities
1. Lead Generation
• Generate qualified B2B and B2C leads through digital channels.
• Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.
• Reduce cost per lead (CPL) while increasing lead quality.
• Coordinate with inside sales and field sales teams for lead conversion.
2. Performance Marketing
• Plan and execute paid advertising campaigns.
• Manage advertising budgets and ROI.
• Optimize campaigns based on conversion data.
• Conduct A/B testing for ads, landing pages, and creatives.
3. Website & SEO Management
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