Digital Marketing Manager

Map’ua University, in collaboration with Arizona State University, is looking for a Digital Marketing Manager, who will be responsible for planning, executing, and optimizing integrated digital marketing strategies to build brand awareness, drive website traffic, generate leads, and strengthen the University’s digital presence.

Digital Marketing Manager

Campus: Intramuros

Job Type: Full-time

Primary Responsibilities

Digital Marketing Strategy & Campaign Management

• Develop and implement data-driven digital marketing plans aligned with the University’s enrollment and brand objectives.
• Manage end-to-end digital campaigns across various platforms (e.g., paid search, SEO, PPC, display, and remarketing).
• Collaborate with internal teams to develop compelling creatives, messaging, and campaign assets.
• Monitor campaign performance and optimize based on key metrics such as CTR, CPC, CPL, and ROAS.