Job Description
The Digital Marketing Officer is responsible for planning and executing integrated digital campaigns, leads online content development, and translates campaign data into actionable insights to drive brand growth.
Key Responsibilities:
- Plan, develop, and execute integrated digital marketing campaigns to drive awareness, engagement, and leads for assigned projects and brands
- Manage and optimize campaigns across digital channels including social media, search, display, and email
Digital Campaign Management
- Lead content creation and management for the brand's online platforms including the website and social media pages
- Collaborate with creative and digital agencies to produce relevant, high-quality content aligned with brand guidelines and campaign objectives
Content Development
Analytics & Reporting
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