Digital Marketing Specialist

Responsibilities:

• Focus on Google Ads: generating leads that result in fitments at an optimal cost.
• Research, develop, and execute lead generation and e-commerce campaigns on Google AdWords, Facebook, and other digital platforms.
• Analyze campaign data to identify areas for improvement and implement solutions.
• Conceptualize and create engaging content to build a community and elevate our brand.
• Proactively test new ideas and different messaging to discover effective communication strategies with our audience.
• Set up tracking to monitor campaign performance, landing page traffic, and website visits.
• Collaborate with the sales team to enhance lead performance.
• Perform other duties as assigned.

Qualifications:

• Bachelor's Degree in Business Administration, Marketing, or related field.
• Minimum of 3 years in Marketing.
• Strong proficiency...