Digital Media Optimization Manager

Job Responsibilities

• Work with a client brief to prepare a robust deployment plan across various platforms in the allocated budget using the expertise available in the team
• Seek approval for the deployment plan from the client with the help of the Business team prior to the launch
• Work on an execution strategy by creating a clear structure with relevant processes and formats to ensure impact and relevant audience reach
• Work closely with the partners/ platforms to ensure timely campaign set-up and smooth launch of the campaign
• Manage daily operations that entails regularly tracking and reporting performance to the team and client
• Review campaign performance, make optimization recommendations and ensure smooth implementation going forward
• Prepare monthly plans for an ongoing campaign on the basis of available budget and targeted reach
• Participate in annual meetings with clients and address...