Job Description
POSITION SUMMARY
ESSENTIAL FUNCTIONS
- Work collaboratively with team members to develop and manage media plans for Digital (online, mobile, tablet, social) and print
- Assist in media strategy development and overall direction
- Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
- Analyze and provide clients with research data and media/marketing information as well as strategic analysis of campaigns
- Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Effectively manage time and responsibilities in regards to deadlines and client needs
- Utilize agency resources cross funct...
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