Director of Ecommerce

Role Overview

Bare Performance Nutrition is seeking a Director of eCommerce to own and scale our direct-to-consumer digital business as a core revenue channel. This role is the general manager of our website and digital storefront—holding full accountability for site health, revenue performance, and the end-to-end customer experience.

Reporting to the Chief Growth Officer, the Director of eCommerce will lead the strategy, roadmap, and execution of our online store—driving conversion rate optimization, merchandising excellence, and seamless integration with paid media and brand campaigns. This is a highly cross-functional role embedded across marketing, creative, technology, and operations.

Key Responsibilities

eCommerce P&L & Site Ownership

• Serve as the website owner, holding full accountability for site health, revenue targets, discount strategy,  and the end-to-end customer experie...