Director of Generative Engine Optimization at Intact

Elevate brand presence across AI platforms as the Director of Generative Engine Optimization at Intact. Drive innovation in content strategy and distribution with a hybrid work model.
Intact is seeking a Director for Generative Engine Optimization to lead strategies that enhance brand visibility and favorability across generative search and AI assistants. This leadership role requires 15+ years in content marketing, partnerships, and SEO, focusing on creating a scalable engine for AI-first discovery. Your expertise will shape measurable gains, tying marketing efforts to meaningful business outcomes.
Key Responsibilities:
• Define and lead GEO function with long-term vision
• Develop integrated AI-first discovery strategies
• Build high-performing AI-enabled distribution strategies
• Architect data and experimentation frameworks
• Evolve technical content foundations and ensure brand safety
Requirements:
• Bachelor’s degree in Marketing or related field
• 1...