E-commerce Performance Strategist

Performance Marketing Manager – D2C E-commerce Brand

We are looking for a performance marketing manager to manage and scale paid advertising for a fast-growing D2C e-commerce brand. The role is ideal for someone who understands Meta Ads, Google Ads, creative testing, landing pages, CAC, ROAS, AOV, conversion rate, and repeat purchase behaviour.

The person should be highly numbers-driven but also creative enough to understand why certain ads, hooks, offers, and landing pages convert.

Key Responsibilities

Paid Advertising

Manage and scale paid campaigns across:

Meta Ads — Facebook and Instagram

Google Ads — Search, Shopping, Performance Max, YouTube

Retargeting campaigns

Influencer whitelisting ads

Landing page and offer-specific campaigns

Daily monitoring of spend, CAC, ROAS, CTR, CPM, CPC, conversion rate, and contribution margin.

Optimise campaigns based on actual ...