E-Mail Marketing Specialist

About the job E-Mail Marketing Specialist

• Degree (Communications / Marketing)
• 5 years
• Business to Consumer marketing
• Experience in international markets
• Experience with customer journey strategy development, reporting and implementation with a focus on emails

Skills and Knowledge (essential ):

• Customer journey strategy development
• Customer journey implementation, testing and reporting
• Data analysis
• Customer journey insight generation and optimizations
• GA4 (Google Analytics 4)
• Marketing Cloud (Salesforce marketing tool)
• MailChimp
• Competitor analysis
• Proficient in Google Suite
• Copywriting
• Content creation
• Campaign management
• Optimizing lead conversion

Responsibilities:

• Develop and coordinate full funnel customer journeys strategies and manage the implem...