eCommerce GI Business Director (Direct-to-Customer)

Job Title

eCommerce GI Business Director (Direct-to-Customer)

Division

General Insurance

Department

Products and Propositions

Location

GT Tower

Reporting To (ROLE)

Chief Products and Propositions Officer

Main Purpose of the Job

eCommerce GI Business Director will lead the direct-to-consumer (D2C) strategy for General Insurance at AXA Philippines, driving digital marketing, online sales, and campaign execution to achieve Gross Written Premium (GWP) targets.

This role is critical in accelerating AXA’s digital growth agenda—leveraging eCommerce and GIO STP platform, expanding embedded insurance partnerships (e.g., fintech, e-commerce, and telco ecosystems), and delivering seamless customer journeys.

Key Responsibilities

1. D2C Strategy & Revenue Growth
   • Define and execute the D2C e‑commerce strategy for GI products (motor, travel, personal ...