FBS - Senior Media Data Analyst (Knowledge in Incrementality Testing + MMM)

Team Function:

• The Media Measurement & Analytics team supports the Farmers media teams in executing and optimizing media budgets by providing analytical rigor to investment decisions.
• The team executes incrementality tests, builds measurement models, and reports on performance.

Role Description:

• This role will focus heavily on developing the reporting and measurement functions for our Media stakeholders.
• The ideal candidate in this role will be responsible for transforming data in Snowflake using dbt, building reporting in PowerBI, and analyzing outputs using tools like R or python.
• The ideal candidate will be comfortable interpreting results of analyses to stakeholders across a wide range of senioriity, from entry-level to C-suite stakeholders.
• They will be able to clearly communicate actionable insights that will improve marketing efficiency.