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General Manager - Philippines

📍 Page Executive • Manila, Metro Manila, Philippines • Posted June 13, 2026

FULL_TIME Posted June 13, 2026
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Job Description

Job Description

Strategy & Commercial Leadership

  • Define and execute the eCommerce / D2C growth strategy for the Philippine market
  • Own P&L, revenue growth, margin performance, and customer lifetime value
  • Identify new market opportunities, product categories, and routes to market
  • Develop pricing, promotion, and go‑to‑market strategies aligned with brand positioning



    • Channel & Platform Ownership

  • Lead performance across owned platforms (Shopify / custom sites) and marketplaces (Shopee, Lazada, TikTok Shop,
  • Oversee CRM, data, analytics, and personalization strategies
  • Optimize funnel performance: traffic, conversion, retention, and repeat purchase



    • Marketing & Customer Growth

  • Partner closely with Marketing to drive paid media, social commerce, influencer, and content strategies
  • Own customer acquisition and retention metrics (CAC, LTV, ROAS...

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