Growth Marketing Lead

The Role We already have a working franchise lead engine. Now we need someone who can scale it across markets, improve it continuously, and unlock new growth levers . This role sits at the intersection of strategy and execution . You’ll be expected to design integrated marketing plans across online, offline, and channel development , and drive them end-to-end. This is not a “manage agencies and review decks” role. This is a roll-up-your-sleeves, figure-it-out, make-it-work role . You’ll own lead generation end-to-end —across performance, offline, and new channels we haven’t even tried yet. Speed matters more than perfection. Outcomes matter more than activity. What You’ll Do Build and scale the engine: Create a steady pipeline of high-quality franchise leads across cities Strengthen what’s working and expand it across markets Plan and execute integrated campaigns: Design clear, outcome-driven plans across online, offline, and channel development Then drive them end-to-end—from idea to ...