Growth Marketing Manager, ASO (Contract)

Overview Reporting to the Senior Growth Marketing Manager, the Growth Marketing Manager, ASO (Contract) will unify ASO strategy and execution into a single point of contact to ensure streamlined strategy and execution. This role is critical for driving organic growth for live service titles like MCoC and Shop Titans, while leading the Go‑To‑Market (GTM) strategy for upcoming new title launches. The contract requires on‑site work at our Los Angeles or Vancouver studio.

Responsibilities

Roadmap Management: Develop the ASO roadmap, balancing default page optimizations with a robust A/B testing schedule of 3–5 tests per month per game.

Semantic Optimization: Develop strategy and execution to align with ongoing platform changes driven by AI.

AI‑Driven Workflows: Utilize generative AI tools to scale high‑volume metadata creation, localize for target markets, and perform sentiment analysis on competitor reviews.

Storefront Operations: Lead end‑to‑e...