Job Description
Description
Role Overview
Lead the bank’s marketing agenda with a sharp focus on brand building, customer acquisition, and business growth through data-driven strategies.
Key Responsibilities
• Define and execute integrated marketing strategy aligned to growth plans
• Lead advertising, campaigns, digital & performance marketing
• Drive brand positioning and measurable business outcomes
• Leverage customer insights and market intelligence for strategic decisions
• Build and lead a high-performing, customer-centric marketing team
Preferred Candidate
• 20 years of experience in BFSI / NBFC / FMCG
• Proven expertise in scaling marketing across geographies
• Strong track record in digital, brand, and growth marketing
• Demonstrated leadership in building high-impact teams
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